A behind-the-scenes look at how a simple mushroom purchase can help the planet, one clear till at a time.
We know you care—about what you eat, how it’s made, and the kind of world you’re leaving behind. That’s why Earth Day hits home for so many of us. It’s not just a reminder to recycle or skip the straw—it’s about the everyday choices that quietly shape a better future.
At Highline, we believe one of those choices can be as simple as buying a package of mushrooms. Not just because they’re packed with nutrition (which they are), but because they’re one of the most sustainably grown foods on the planet. And when we pair that with packaging designed to do less harm and more good? That’s where the magic happens.
This Earth Day, we’re looking back at one small but mighty change we made—and how it’s still making a difference for you, for the planet, and for the future of food.
MUSHROOMS: EARTH’S OVERACHEIVERS
Let’s give mushrooms the credit they deserve. They’re nature’s quiet overachievers. Growing mushrooms takes far less water, land, and energy than most other fresh foods. They grow vertically indoors, thrive on composted byproducts, and don’t need sunlight or synthetic fertilizers. Basically, they’re the low-impact MVP of your fridge.
So just by tossing mushrooms into your grocery cart, you’re already making a smart choice for the planet. But what about the packaging?
That’s where things used to get tricky—and where we decided to make a change.
THE PROBLEM WITH PRETTY PLASTIC
Here’s the thing: the packaging that keeps fresh produce safe and looking good on shelves can also be one of the biggest environmental pain points for shoppers. You care about reducing waste—but your healthy food still comes wrapped in plastic. Frustrating, right?
We heard that. Loud and clear. That’s why last year, we swapped out our colored plastic tills—the dark ones that were hard to recycle—for 100% clear rPET trays made from post-consumer recycled materials. These are fully recyclable, food-safe, and made without harmful additives.
No fluff. Just a smart till that helps close the recycling loop and shows off our mushrooms the way they’re meant to be seen: firm, clean, and full of superpowered flavor. And the best part? This one switch is helping remove over 100 million colored plastic trays from landfills by 2025. That’s packaging with purpose.
EARTH DAY. EVERY DAY.
We’re not stopping at packaging. As the world’s largest organic mushroom grower, we take our role seriously. Our farms are designed to use fewer resources, create less waste, and support a healthy planet. We’re constantly investing in renewable energy, water conservation, and soil health to keep our growing process super efficient and low impact.
But here’s the real reason we keep pushing forward: you.
We know you don’t just want to fill your fridge—you want to do it with food that reflects who you are and what you care about. That’s why every step we take—from how we grow to how we package—is designed to make that easier for you. That’s not a marketing gimmick. That’s who we are. A bunch of mushroom-loving humans who believe every plate deserves a dash of superpower—and every purchase deserves purpose.
WHERE DO WE GO FROM HERE?
The future of food is changing fast. Packaging regulations are tightening. Consumers are more informed than ever. And sustainability is no longer optional—it’s essential.
We’re ready for it. We’ve always been about thinking ahead, growing smarter, and choosing better. So whether it’s upgrading our film to a 100% recyclable option, reducing our carbon footprint, or helping retailers build more sustainable shelves, we’re going to keep raising the bar. And we’ll do it with you in mind—every step of the way.
LET’S KEEP IT SUPER
We love mushrooms. We love growing them. We love sharing them with you. And we love that they give us a way to be part of something bigger—something that lasts.
This Earth Day, we hope you feel proud of the choices you make. Because when you choose Highline, you’re choosing mushrooms that aren’t just good—they’re good for something.
