Eligibility

  • Open to legal residents of the United States, 18 years of age or older at the time of entry.

  • Employees of Highline Mushrooms, Hy-Vee, and their immediate family members are not eligible to win.

  • No purchase necessary. Void where prohibited by law.

Contest Period

  • Contest runs from September 1, 2025 at 12:00 AM CST through September 30, 2025 at 11:59 AM CST.

  • The grand prize draw will be held on September 30, 2025 at 12:00 PM CST.

How to Enter

  1. Snap a photo with the Highline Mushrooms Fun-Guy or Fun-Gal character at participating Hy-Vee locations.

  2. Share your photo on Instagram, Facebook, or TikTok.

  3. Tag both @HighlineMushrooms and @HyVee.

  4. Use the hashtags #BeSuper and #NationalMushroomMonth in your post.

  5. Each eligible post counts as one entry. Unlimited entries allowed. (1 post = 1 entry).

Prize

  • One (1) Grand Prize Winner will receive a $200 Hy-Vee Gift Card.

  • The prize is non-transferable, with no cash redemption or substitution except at sponsor’s discretion.

Winner Selection & Notification

  • The winner will be selected in a random draw on September 30, 2025 at 12:00 PM CST.

  • The potential winner will be contacted via direct message on the social media platform they used to enter.

  • The winner will be required to provide valid contact information (name and email address) in order to claim the prize.

  • The $200 Hy-Vee Gift Card will be sent via email to the address provided by the winner.

  • If the winner does not respond within 72 hours, a new winner may be selected.

Additional Rules

  • By entering, participants grant Highline Mushrooms and Hy-Vee the right to use their submitted photo(s), name, and likeness for promotional purposes without additional compensation.

  • Entries must not contain offensive, inappropriate, or unlawful content. Any entries deemed inappropriate may be disqualified at the sponsor’s discretion.

  • This contest is in no way sponsored, endorsed, administered by, or associated with Instagram, Facebook, or TikTok.

  • By entering, participants release Instagram, Facebook, TikTok, Highline Mushrooms, and Hy-Vee of any responsibility.

Sponsor

Highline Mushrooms, Leamington, Ontario, Canada.