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COMMUNITY NEWS
Highline Mushrooms is a proud supporter of local community initiatives and we feel extremely privileged to be able to give back whenever we are able to. As community members ourselves, we know how important it is to help groups and individuals achieve their goals. Over the years we have supported many local sport groups, community improvement endeavours, health care projects and other local initiatives. We invite you to take a look at our most recent events and initiatives below. We look forward to growing with all our communities. February 1st, 2012 Team Highline Raises $10K at 12th Annual Polar Bear Dip This past Saturday, Team Highline braved the chilly weather and took the plunge into the cold waters of Lake Erie at the 12th Annual Polar Bear Dip. Congratulations to our team for raising the largest amount of money – $10,003 – for a fourth consecutive year!  December 15th, 2011 Highline Launches New Everyday Stuffed Portabella Mushrooms Tired of having the same old salad or baked potato with dinner? Why not substitute this with one of our new stuffed portabella mushrooms? Introducing Highline Rustic Mediterranean & Creamy Sun-Dried Tomato Stuffed Portabella Mushrooms; incredibly versatile and easy to use, they are perfect as an appetizer, side-dish or entrée. Try one tonight!  October 5th, 2011 Pink Ribbon Produce Program  September 14th, 2011 Mushrooms Go PINK  September 13th, 2011 Highline Announces 3rd annual Highline Family Scholarship Recipients Highline is pleased to announce the recipients of the 2011 Highline Family Scholarship. Highline scholarships are awarded to children and grandchildren of Highline Associates based on their grades, leadership abilities, community mindedness and the extent to which they embody Highline’s values: Excellence, Care, Respect, Effort, Integrity, Openness and Fairness. Kingsville Farm Jimmy Man Truong Monn Ung Gassim Elnour Enulda Matare Ryan Leforest Phila Keo Wellington Farm Katie Byreiter Matthew More Christine Tran Kendra Rushlow Eric Tran Leamington Farm Judy Lai April Klassen Alex Friesen Abeer Shaef Highline Distribution Sandy Lamery We wish all the recipients the best of luck with their upcoming school year!  August 31st, 2011 Highline Wins Best Commercial Entry in Tomato Festival Parade  June 17th, 2011 Jay Kettle Named One of Produce Business' 40 Under 40 February 28th, 2011 What's Cooking Visits Highline Mushrooms The crew from Kraft Canada what’s cooking stops by Highline Mushrooms to learn about how our mushrooms are grown. To watch this segment, click here.  February 4th, 2011 Highline Associates Raise Over $10,000 in Annual Polar Bear Dip Despite frigid temperatures, 16 brave Highline Mushroom Associates from the Leamington and Kingsville farms took the plunge in the annual Polar Bear Dip at Lakeside Park in Kingsville, Ontario. Over $10,000 was raised by Highline Associates making them the team that raised largest amount of money for this event. This is their third consecutive win. The 11th annual Polar Bear Dip in Kingsville raised a total of $62,000 for two worthwhile community causes, Child-Can and the Youth and Family Resource Network. Great work Highline dippers!  January 31st, 2011 Canadian Mushroom Growers Donate $60,000 to Breast Cancer Research This past fall, Canadian mushroom growers came together for a great cause. The Mushrooms Go PINK program was a great success and over $60,000 was raised to support breast cancer research. To read more about the results and this great cause, click here.  October 28th, 2010 Highline Mushroom Makes Contribution to Local Library
This past May, Highline Mushrooms had the pleasure of sponsoring the new Highline Public Library, located in Kingsville, Ontario. Highline made a financial donation to aid in the renovation of the old Kingsville library and the archive room. The archives room is attached to the library and contains many items and documents relating to the history of Kingsville and the surrounding area.
Not only is reading fun but it is good for you. It strengthens the brain by expanding vocabulary and improving spelling and comprehension. The Highline Public Library is a place in which the whole community can freely obtain knowledge and information. “They have really done a magnificent job on the project. It is very smart looking and contains all of the things you would expect a modern library to have,” said Martin.
 October 15th, 2010 All Highline Farms Become SQF 2000 Certified This past week, the Kingsville Mushroom Farm became the third and final farm to receive SQF 2000 certification – Congratulations! This means all Highline farms are now SQF 2000 certified, with the Leamington Mushroom Farm receiving certification this past May and the Wellington Mushroom Farm in June.
The Safe Quality Food program provides independent certification that a supplier's food safety and quality management system complies with international and domestic food safety regulations. This enables suppliers to assure their customers that food has been produced, processed, prepared and handled according to the highest possible standards, at all levels of the supply chain. October 11th, 2010 Always Growing - New Associate Announcement - Jane Rhyno Highline Mushrooms is pleased to announce the appointment of Jane Rhyno as Director of Sales and Marketing.
Jane comes to us with 20 years experience in the retail grocery business including background in category management, private label development and consulting and trade. Along with her produce knowledge and experience, Jane brings with her great passion and dedication to the industry and was a former recipient of the Canadian Produce & Marketing Association’s Mary Fitzgerald award.
In this newly created role, Jane will be responsible for overseeing and directing the marketing and sales functions and in bringing her retail knowledge and experience to better service our customers. This role and appointment is one more indication of Highline’s increased focus on customer centric marketing and strategic business development with our customers.
Please join us in welcoming Jane to our Highline team.  October 7th, 2010 Highline Wins GFS Award It is with great pleasure to announce that Highline Mushrooms has been named a recipient of Gordon Food Service® Vendor Involvement Process Partner Award. This award is given to suppliers who demonstrate excellence and improvement based on supply chain and customer relationship metrics. Highline has received two consecutive awards since partnering with GFS in 2008. Last year, Highline was the recipient of the GFS Cornerstone Partner Award for the produce category. Congratulations on a job well done.  October 6th, 2010 Highline Announces 2010 Scholarship Recipients Highline Mushrooms is pleased to announce the winners of its 2nd Annual Family Scholarship. This year, Highline increased the total monies allotted to $15,000 and nine recipients from all four Highline facilities were awarded tuition funds.
Congratulations to all 2010 scholarship recipients and we and wishes them success in their studies:
Kingsville Farm
Jimmy Man Truong, Bachelor of Mathematics, University of Windsor (Windsor, Ontario)
· $3000, son of Giau Ngoc Huynh
Olga Dziewiecka, Medicine, Jagiellonian University Medical College (Krakow, Poland)
· $2000, daughter of Renata and Krys Dziewiecka
Phila Keo, Honours Business Administration, University of Windsor (Windsor, Ontario)
· $2000, daughter of Bunna Khy
Elizabeth Ebert, Science, University of Western Ontario (London, Ontario)
· $1500, daughter of Phanny Ebert
Sarath Calvin Keo, Film Sciences, Fanshawe College (London, Ontario)
· $500, son of Phan Pech
Wellington Farm
Vicente Tinio, Nursing, Queen’s University (Kingston, Ontario)
· $3000, son of Vincente Tinio
Monica Flores Velasquez, Life Sciences, McGill University (Montreal, Quebec)
· $2000, daughter of Felix Velasquez
Highline Distribution - Montreal
Sandy Lamery, Cultural Communications, Université du Québec à Montréal (Montreal, Quebec)
· $500, daughter of Enold Lamery
Leamington Farm
Amanda Watts, English, University of Ottawa (Ottawa, Ontario)
· $500, daughter of Diane Watts  September 15th, 2010 Highline Mushrooms Go Pink Highline is proud to announce their involvement in the Mushrooms Go Pink program. For every pound of fresh mushrooms sold in PINK packages from September 15 to November 15 2010, a contribution will be made to the Breast Cancer Society of Canada.
Help support breast cancer research by purchasing a PINK package of mushrooms today. Look for the following Highline PINK packages:
• 8 oz Whole White
• 8 oz Whole Mini Bella
• 8 oz Organic Whole White
• 8 oz Organic Whole Mini Bella
You can find Highline mushrooms packaged in PINK trays in most of the large Canadian grocery store chains, including:
• Sobeys (Compliments)
• IGA (Compliments) • Foodland (Compliments) • FreshCo (Compliments) • Atlantic Superstore (Compliments) • Loblaws • Loblaw Superstore • Real Canadian Superstore • Zehrs • No Frills
• Metro • Walmart Superstore You can also help by joining the “Mushrooms Go Pink” Facebook group. A $0.10 donation will be made to the Breast Cancer Society of Canada for every person who joins this group. To join, click here.  September 14th, 2010 Highline Family Picnic This past weekend, Highline Associates and their families from the Leamington and Kingsville farms gathered for the annual Family Picnic. Over 600 people gathered for fun games, good food and great company.  September 13th, 2010 Most Original Entry Highline is proud to be named the recipient of the "Most Original Entry" award at this year's Tomato Festival parade. Congratulations to all our superheroes!
August 25th, 2010 Highline Introduces Vitamin D Mushrooms Adding vitamin D to your meals just got a bit easier. Highline Mushrooms is introducing new Vitamin D mushrooms to their product line-up. Vitamin D is an essential vitamin that many North Americans lack and now an 85 gram (3 oz) serving of Highline Vitamin D mushrooms offer over 100% of the daily required intake of vitamin D. To learn more about the benefits of vitamin D, click here.  August 23rd, 2010 Highline Participates in Tomato Festival Parade This past weekend, Highline Associates and family their members participated in the annual Leamington Tomato Festival Parade. Our theme: Mushrooms Are A Superfood! Our superheroes did a wonderful job spreading the word that mushrooms are a nutrient-dense superfood. A big thank you to all those who volunteered.  August 23rd, 2010 Supporting Those Who Help Others For two weeks in August, Elizabeth Tremaine dream to be involved in a volunteer program and to help those less fortunate than her came true. With a sponsorship donation from Highline, Elizabeth was able to help build a home for an underprivileged community in Costa Rica.  April 8th, 2010 Highline Mushrooms to Participate in Enviro Expo Come join us at this year's Envior Expo, April 16-18, at Caesars Windsor. For more information, visit http://www.enviro-expo.ca/. March 25th, 2010 Wellington and District Community Centre Highline Mushrooms is pleased to announce that it will be a major sponsor of the new Wellington and District Community Centre, currently being built in Wellington, Ontario.
General Manager of the farm, Jay Kettle made the announcement and said, “One of Highline’s core values is to give back to the community. This has always been important to us, but in these economic times as we see companies struggling all around us, we take our role as the largest employer in Prince Edward County very seriously.”
Highline’s contribution will be put towards the Centre’s new community hall, which will be designed to accommodate 300 people for banquets and other functions.  October 30th, 2009 Highline Launches New Website Highline Mushrooms has officially launched their brand new website, www.highlinemushrooms.com. The launch of the site comes at a time of growth and change for the company and reflects the new branding that has been recently introduced. The site takes a more consumer-focused approach and has three distinct audiences in mind: Customers, Consumers and Associates. The site will not only be a source of information on mushrooms and the company, but it will be used as a communication tool to connect with these audiences. September 5th, 2009 Highline Welcomes the Kingsville Mushroom Farm! It is with great excitement that Highline announces the acquisition of the Kingsville Mushroom Farm. This modern, Dutch-style farm and is located approximately 13 kilometres from the Leamington farms and our head office. This creates great strength and presence for Highline as we now become the largest mushroom grower in Canada.  July 31st, 2009 Highline Announces First Annual Scholarship Recipients This past year, Highline introduced a brand new annual university/college scholarship program to help benefit our Associates and their families. The philosophy behind this initiative is based on helping our “family” members realize their life goals through greater educational opportunity for their children. These awards are also designed to foster the values within our community that Highline has always upheld. Core values of the Highline Family include: July 29th, 2009 Highline Unveils New Zamboni for Kinsmen Recreation Complex Earlier this year, the Town of Leamington approached Highline Mushrooms to sponsor a brand new Zamboni for the Leamington Kinsmen Recreation Complex; Highline accepted. Elizabeth O’Neil commented, "Community sports and community involvement – activities which make our people healthier and foster team spirit – are not only worthwhile, but also a part of our mandate as leaders in Leamington’s business community. During our current economic times, when companies across our county are struggling, we are fortunate enough to be in a position to share our stability and strength not only with our own Associates, but with the Leamington-Essex County community at large. Highline is very pleased to be able to contribute to the health of our local sports community in this way." |
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